Need

Need provides a functional viewing lens across the catalog by grouping products according to the role they play within routines, rather than by category, format, or season. This lens allows products to surface based on what they help address while remaining fully parallel to Mood and Season, without enforcing exclusivity or linear paths. Items within Need may support multiple interpretations at once, appearing across different contexts as routines evolve. The lens emphasizes intention and relevance without prescribing use, enabling discovery through purpose while preserving flexibility in how products are combined. Need functions as a way to orient the catalog around practical roles, allowing products to move fluidly across categories through metafield filtering rather than containment.