fine’ry.

Fine’ry was created by beauty incubator Maesa and launched in 2023 as a fragrance collection exclusive to Target. The brand was developed with master perfumers around a clear purpose: make the feel and structure of fine fragrance available at a more accessible price.

The assortment includes eau de parfum, body mists, discovery sets, and coordinated formats inspired by recognizable fragrance families and current scent trends. Fine’ry moves easily between solar florals, woods, fruit, vanilla, amber, and gourmand profiles, making it useful for shoppers who want to experiment with a polished scent wardrobe without starting at traditional luxury pricing.