Collection: Pink Moon

Pink Moon was founded by Lin Chen after a personal period of recovery and self-discovery led her back to Traditional Chinese Medicine, Reiki, aromatherapy, crystals, and other practices connected to her heritage. The name refers to April’s pink moon, which symbolizes change, growth, and renewal.

The brand turns those ideas into approachable beauty and self-care rituals, including facial oils, rose-forward mists, gua sha tools, perfume oils, and astrology-inspired skincare. Pink Moon’s products are designed to make a routine feel more intentional without requiring a complicated system, and the brand also incorporates community giving into its business.