Collection: Pinrose

Pinrose was founded by Erika Shumate and Christine Luby with an unusual approach to fragrance discovery. Erika studied the psychology of smell and synesthesia at Yale and used those ideas to connect color, mood, personality, and scent preferences. The founders even created Sun Saint and Gilded Fox around how they wanted to feel on their own wedding days.

The brand works with perfumers to produce eau de parfum, rollerballs, travel sprays, and discovery formats with clear emotional personalities rather than rigid fragrance rules. Pinrose is especially useful for shoppers who choose scent by mood or memory and want portable, approachable ways to try something new.