Vacation

Vacation grew out of Marty Bell’s Poolsuite project and its affectionate reimagining of 1980s resort culture. The brand began with the idea that sunscreen could be enjoyable enough to become part of the vacation experience, pairing modern sun protection with nostalgic packaging, playful storytelling, and a signature fragrance.

The assortment now includes sunscreen, bronzing products, after-sun care, eau de toilette, body mists, candles, and other leisure-inspired pieces. Vacation fragrances lean into poolside memories—coconut, swimsuit lycra, sea air, aloe, hotel towels, and warm skin—making the brand especially recognizable for sunny, aquatic, clean, and nostalgic scent moods.