Drunk Elephant

Drunk Elephant is a skincare brand founded by Tiffany Masterson in 2012, offering a catalog of face and body products organized around ingredient transparency and straightforward formulation logic. The brand includes cleansers, serums, moisturizers, oils, masks, exfoliants, and targeted treatments, along with select body care items. Over time, Drunk Elephant structured its assortment around ingredient‑focused categories and routine‑based groupings, keeping the lineup easy to navigate and simple to integrate into consistent daily use.

The brand’s formulations center on recognizable components, supportive materials, and modern textures, maintaining a balance between familiar ingredients and routine‑friendly structures. Products are selected for their application, their compatibility, and their ability to settle cleanly into everyday steps without unnecessary additives or complex layering requirements. Drunk Elephant maintains ingredient clarity across its catalog and avoids certain materials based on its internal formulation philosophy, keeping the range aligned with a practical, material‑aware approach.

Across the lineup, Drunk Elephant products are designed to fit into simple, consistent routines without pressure, intensity, or corrective framing. Items can be layered, alternated, or used individually, offering flexibility for different preferences, environments, and levels of routine complexity. The result is a category‑organized assortment that remains easy to understand and steady to use across everyday skincare.