Sheer & Barely There
Sheer & Barely There keeps color or coverage light enough for skin, tone, or natural features to remain visible. Shop translucent tints, delicate washes, and ...
Shop collectionMakeup Shop By
Shop by Payoff
Choose how much color, coverage, or intensity you want to see—from barely-there and soft to buildable, medium, full, or statement-level payoff.
Buildable
Buildable makeup lets you control the intensity. Start with a lighter layer, then add more color or coverage until the result reaches the level you want.
Shop collectionFull & Opaque
Full & Opaque is for makeup meant to deliver strong, complete color or coverage with less of what sits underneath showing through.
Shop collection